AMC Theatres will unveil reserved seating at most of its movie theaters, either online or at the theater locations, the company confirmed to Business Insider. The option has slowly been rolled out to new and renovated theaters, but by Memorial Day, reserved seating will be available at all AMC branded and AMC Dine-In theaters, according to Stephen Colanero, Chief Marketing Officer at AMC. Mobile ordering of food and beverages is also expanding at the chain. According to Colanero, the option to order food and drinks before you get to the theater will expand to AMCs in New York, Los Angeles, San Diego, and San Francisco this month and next.
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